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Certified Marketing Executive (CME)

The Certified Marketing Executive program is ideal for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports.  Marketing Educators and Marketing Consultants who specialize in marketing management may also apply. The CME certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies outlined below. Recognized authorities in sales and marketing were involved in prescribing these competencies, with assistance from Syracuse University, which were in turn approved and adopted by the Certified Marketing & Sales Professionals Trustees.
Certification Summary
Examination Papers & Topics
The CME certificate covers the following topics:
  • Foundations Of Marketing Management (Marketing Concepts Strategic, Marketing Management, Global Marketing,)
  • Developing Marketing Strategies (Analyzing Market Opportunities, Market Segmentation and Positioning)  
  • Implementing Marketing Strategies (Product Development and Management, Designing Pricing Strategies, Managing Marketing Channels, Managing Integrated Marketing Communications, Managing Direct and On-Line Marketing, Evaluating Marketing Strategy)
  • Professional Skills (Legal, Technology, Communication)  
Examination Style
Applicants are responsible for providing a suitable proctor to supervise their examination.  The exam must be taken at a recognized facility providing exam invigilation services. 
Examination Passing Score

Passing Score...

Examination & Results Dates
Examinations must be taken within 365 days of application approval date.


Examination Mode Computer-based
Areas of Specialization
  • Marketing
  • Sales
Professional Body Sales & Marketing Executives International (SMEI)
Location of Incorporation Canada